The Short Cut To Success

There’s one common theme that shows up over and over in emails, blog posts, Ask campaigns and phone calls. Year after year, it’s always the same. But I don’t think I ever realized the extent of what you were asking for, until now. Do you know what I’m talking about?

You want a short cut, not just a process, but a short cut for the system, a short cut for the program, the Cliff notes of the book, you want the magic pill.

Poof, it’s done.

Actually, now that I’m writing this I can think of a couple Internet marketing things I’d like that magic pill for myself, but I’ve never found one and I don’t believe it really exists.

I’m not saying it’s an inherently bad thing to want it boiled down to the barest of effort, to almost eliminate the learning curve. I know it’s not that you’re lazy. I get that you’re totally and frustratingly overwhelmed. There’s way too much information and too many offers and too many programs that say you can’t live without this new and improved tool that will instantly transform your business.

In very few instances that may be true.

But it’s not always possible. Most of the time there is some level of work on your part and a learning curve involved. How much time, money and effort will vary depending on what you’re doing and also to a certain extent what level of success you choose to achieve.

You do consciously or sub-consciously choose your level of success by choosing your level of commitment and the level of education you decide to buy. Yes, I said buy, because most high level education that leads to lasting success is something you buy. From a $7 report to a $100,000 a year mentoring program. You choose.

I understand your financial ability plays a role in what you buy, but you need to understand that your financial situation will rarely shift on it’s own without you taking a leap of faith and possibly putting something on a credit card, or a few credit cards. In the first 2 years I was learning this business I built up quite a library of resource that helped me grow and I was initially putting out a lot more money than I was taking in. I took a leap of faith. Without doing that I don’t believe I would be where I am today.

Most people need more to be successful than just one quick fix and that’s what I’ve been thinking about the last few days. I’ve been asking myself how can I put together all the different pieces I teach into a cohesive package that delivers exactly what you need.

So I’ve laid all the piece out here for you. If you think there’s one you need right now grab it and run with it.

There are 4 areas that will help you build your business and also allow you to live the life of your dreams. It’s a process and you need to cover all four areas to sustain the success you build.

1. Introspection: Who are you? What do you want in your life? What will make you change?

2. Out-Picturing: What is your passion? How are you going to design and create the life of your dreams? What will the business be that funds all this?

3. Sales and Communication Skills: How are you going to speak to your target market about what you’ve created? What kind of branding,marketing materials, sales copy, talks, presentations are you going to create to bring in new clients? What is going to be the foundation of how you speak your business in the world? How will you learn to effectively communicate with your clients?

4. Putting It All Together and Growing: Where will you get the tools, strategies,and training to continuously take your business and your life to the next level?

That’s why I created “Women’s Business Empowerment Summit” and men do attend, more every year.

Here’s some of your comments that have been keeping me up at night working on a way to put it all together to give you the easiest, most streamlined solution:

“I’ve spent the last 2 years or so chasing the wind online (and spending a ton!) but learning all the “outer ring” aspects like marketing, sales copy, writing articles, etc., etc., etc.I just can’t find “that” niche for me.”

“I feel like I’m tied up because once I get that piece of the puzzle I think I could move rather quickly. But like you said, most of the material out today doesn’t really show or teach you how to dig that out…most assume you already have that or just tell you to use PLR materials which I really don’t want to do.”

“I know I have side stepped topics in the past because of ‘this has already been addressed’ only to see someone else recycle the topic in a new package.”

“you are talking directly to me about the “expert” that discourages you from getting out there with your message.”

“I have always been known as an “ideas” guy, but I am miserable at putting things into action.”

“…multiple interest, but when it comes to narrowing choices down and implementation, I fail miserably”

“To actually hone in on a certain niche, and be able to express my single most passion has been a trying journey. Spending untold dollars on courses on both personal development, and learning the ways of internet marketing has been continual, but now it is time to stop and just go for it.”

“Converting one’s true passion into a monetarily successful reality can be daunting.”

All 4 elements are essential even if you feel like you have one specific piece that’s holding you back. The thing is, you’re willing to go there at a different rate of speed and to a different depth than someone else may be. And then there are the fears-known or unknown-that have kept you where you are right now, or at least moving forward much slower than what’s possible for you. Honestly, if it wasn’t scary for you on some level, you would have already done it. And most often the blocks you are aware of are the symptoms, not the cause.

If you’re ready to get your life on track and build a business that will have a solid foundation, then the best way to do that is to take the weekend and get it done. If you want everything all wrapped up into one neat little package, a stripped down ‘essentials only’ system to getting past all the concerns that are expressed in the comments below, I’ve been listening to the requests for a live event.

If you’re interested in being notified when and if this is going to take place (the Bay area seems to be the spot), send me an email with “count me in” as the subject line. With my move to Maui, I’m looking at my schedule to see if I can make it work to do this in June.

The questions you want to ask yourself are, “how much is it costing me to take lesser action in my life today than what I know is possible? And how long am I willing to settle for less?”

It is possible to move past all of these concerns in a matter of hours, just one short weekend. Are you ready?

If you’re reading this somewhere other than my blog, please go to and post your comments. I do not have the ability to answer individual email questions but I do respond to comments posted here.

Lynn Pierce, the Success Architect, has taught people how to combine
business and personal development to reach the pinnacle of success
and live the life of their dreams for over 25 years. In addition, she is also
the founder of one of the most exciting annual events for women entrepreneurs,
“Women’s Business Empowerment Summit”. Now she shares her keys to
success and life mastery with you. You can get the first five lessons of
“Change One Thing, Change Your Life: A Personal Transformation System”

Why Is There So Much Confusion About Getting Your Message Out?

There’s been a recurring theme to conversations and emails I’ve received the last few days and it’s keeping me awake at night because I can’t stop thinking about it. The worst part is that it’s an old theme that just doesn’t go away.

It doesn’t matter if it’s an experienced speaker making the transition from fee based & keynote speaking to public speaking or if it’s someone just starting out who wants to be a speaker, author or Internet Marketer, they all seem to be struggling with the same key issues.

The worst part is, they’re the same issues I was hearing from my peers when I was just getting started in this business and after hearing them over and over again, I guess it’s just starting to make me a little angry that solutions aren’t easier to find.

So I figured I’d rant a little, get your opinion or give you a place to voice your frustrations and because I know there are thousands of other people who are in a similar situation. If I’ve had any of these conversations with you in the last week or you think I’m referring to you, rest assured I have had the exact same conversation many times over which is why I’ve decided to say something.

It’s not your fault. You may think you are doing everything right, but if you don’t have the correct system to follow, you will never end up where you want to go.

One thing is that the new people just getting into this industry of information marketing are spending thousands of dollars learning how to build a list or how to blog & podcast or they’ve gone to speaker training, or learn how to do teleseminars or how to drive traffic and they still don’t know what their topic is. I was right there with you. I bought courses 7 years ago that I may or may not ever have needed. I was just starting out and it sounded good and yet I didn’t even know what I was going to do except having a vague concept of writing a book for women.

So looking back I can tell you that you will have an opportunity to use all those things you’ve bought at some point, once you know the right order to use them in, but wouldn’t you get a lot further faster if you knew what the focus of your list was going to be or what the topic of your blog or podcasts was or what kind of traffic you need to attract?

There are people that started in the same mentoring group that I did in 2001 that still are going to seminars and buying products and joining expensive mentoring groups, only to do nothing with the information because they aren’t clear on their topic. And they can’t blame their mentors.

You know they don’t want to just pick a hot keyword (good for them!); they want to build a long term business, but they haven’t discovered their passion and they don’t know how to do it. I was in this same place and it is possible to make it out the other side.

Another way this shows up is the keynote speaker who sees all the money being made by public speakers selling product at big events and they want to make the transition. Well, sadly it’s not as easy as turning your keynote into a product. Not all topics can simply be moved into home study courses, coaching programs or live events. You need someone who knows how to structure a product, and more importantly for longevity, a product line that fits the kind of business you want to create.

On the other side, there are some keynote speakers I’ve spoken to about Women’s Business Empowerment Summit and they love what I’ve created, this is their target market, and they’d be happy to get a whole lot less money for a speaking fee than what they could make selling product because they don’t know how to make the shift or they can’t picture how they would do it in their mind. I’m talking about some huge people that I would love to have at the event, but not to just give a keynote and tell stories. I demand content and also a way for women to get more training from them if that’s what they choose. So, you miss the big picture of how they can help more people and make more money.

And then there is the third group of people that are just getting started and don’t want to spend ten’s or hundred’s of thousand of dollars and years of their time going around in circles trying to pick the right information in the right order from the right teachers to put them on the path to success, they just want to get it done-NOW!.

I feel for you because I know it’s not easy without the right person showing you the way. If you’ve been to the website for the summit, you’ve read my story. I spent 2 years, full time and over $100,000 figuring this stuff out and still had to fill in the gaps myself. And with new technology coming out every minute it seems like, who’s going to tell you what’s the real deal and who’s just trying to make a quick buck? I’m happy to be on the inside now so I know who the real players are that are really making things happen.

When it comes to discovering your passion, there are books and courses and workshops and I even met a guy that has a very expensive process people go through that sounded interesting. So I’ll admit, I’m certainly not the only person that can help you to discover your passion, but I have yet to work with one person that we couldn’t distill exactly what their passion was in a matter of a couple hours. I know shrinks, I’m sorry, therapists that work with patients for years and don’t get there. I know this because they’ve asked me how I do it.

And even more importantly if you want to be an author, speaker or Internet Marketer, is that you find a way to turn that passion into a marketable skill-something you can write about, talk about or teach in classes to other people, that they’re willing to pay money for!

Another thing that’s been driving me crazy lately is all the websites I go to for potential speakers who have been referred to me, who from reading their web copy, all look like they do the same thing, and yet when I have a conversation with them they actually do something quite different. How is anyone going to know they want to do business with you if they can’t figure out what you do? Before you start throwing rocks at me-I will confess, I’m in the process of redoing my site because I hadn’t been paying attention to this detail myself. Hey, I never said I was perfect.

So, if you…

  • are experiencing the frustration of not being able to figure out what you’re passion is that’s also profitable
  • want to make big bucks in the back of the room but haven’t had any success reconfiguring your keynote to a profitable product, or you’re not even sure you can
  • are tired of being lumped in the same category as 10 other people when you know what you do is unique
  • spent a lot of money and a lot of time on tools you frankly weren’t ready for yet and you still need to build your core product

Let’s have a conversation here. I’m here to help, so let me know what you want to talk about. We can keep this conversation going over the next couple weeks as I get ready for my move to Maui. I’m living the life of my dreams and I want to help you do the same.

P.S. If you’re reading this anywhere besides my actual blog, please go to to post your comments so everyone can benefit from your thoughts.

Internet Marketing Explained-Free Videos

With the New Year upon us, people have been
discussing what will be “hot” in 2008.

One of the most common topics has been VIDEO.

That’s no surprise really but I think the
difference is HOW video will be used.

That’s why so many are talking about the
significance of this video:

It gives tremendous insight regarding the
emergence of entertainment and marketing
working together in the same video.

Armand Morin has put together something very
similar to a “movie trailer” which is
generating a lot of excitement – especially
when people are finding out that it leads to
a TON of free video lessons.

So here’s what you should do:

1) Watch the video and learn:

Notice how it creates an element of
“curiosity” and draws you in – very powerful
for maximizing conversion.

Ask yourself this – how could I use a similar
approach in 2008?

2) Claim your free video content

After you watch the video you’ll be
redirected to an opt-in page where you can
claim an entire month’s worth of free video

Armand has already posted 10 videos and he’s
adding more throughout the month of January.

BTW – don’t forget to comment on the blog as
Armand is frequently responding to thoughts
about each video (you’ll see his response
outlined in blue).